Building the Future of
Global Business Technology
From our headquarters in Ahilyanagar, Maharashtra, Sartthi builds domain-specific CRM platforms alongside bespoke websites, mobile apps, and AI-powered systems.
The Sartthi Ecosystem
The parent house behind two independent ventures — one product, one practice.
Roadmap Milestones
From our founding four clients to powering 500+ businesses across 50+ Indian cities.
The Beginning
Four founding clients trusted us to build software around their business needs. This became the foundation of how we work: understand first, build second.
Building Our Expertise
Our engineering team came together in Ahilyanagar, delivering custom software, websites, internal tools, and business automation.
Launching SartthiCRM
SartthiCRM launched with purpose-built solutions for IT & Sales, CA practices, and Retail & Distribution businesses.
Growing Through Trust
Strong delivery and word-of-mouth helped us grow across IT agencies, CA firms, and retail businesses.
Solving Real Business Gaps
Years of client conversations revealed a need for simpler, India-focused CRM solutions built around specific business workflows.
Scaling Business Growth
Today, SartthiCRM powers 500+ businesses across 50+ Indian cities, combining CRM, WhatsApp, and AI automation to simplify everyday business operations.
Mission & Vision
Our Mission
Sartthi builds affordable, domain-specific CRM and digital platforms that help Indian SMBs run their operations with the same discipline as an enterprise, without the enterprise price tag or complexity.
Our Vision
To become the trusted digital backbone for a million Indian small businesses: the quiet infrastructure behind their growth, the way a charioteer guides without ever taking the credit.
Our Value System
Local-First Thinking
We design for how Indian businesses actually operate: accounting for festival-season spikes, cash-and-credit workflows, and regional language needs rather than adapting a generic template as an afterthought.
Guide, Not Just Vendor
Like a charioteer, we stay in the seat next to our clients after the sale, handling onboarding, training, and adjusting the product as their business changes.
Built to Be Used, Not Just Built
Software only counts if it gets opened every day. We prioritize simplicity and real adoption over feature lists that look good in a demo.
Honest, Sustainable Pricing
We price for what an Indian SMB can actually afford, and say so plainly. There are no inflated tiers designed to be negotiated down.
Roots Before Scale
We built our name serving Ahilyanagar's own businesses first. Growth matters, but not at the cost of the relationships that got us here.
The Engineering Brains
Saurabh Wagh
Yash Borude
Suraj Bagul
Tejas Chaudhari
Vedant Dhadge
Want to Build With Us?
Whether it's a ready-to-deploy CRM or a fully custom system, our team is based in Ahilyanagar and works with clients across India.